BLAG 01 - Magazine - Page 31
Different elements from the final ceiling mural.
An Idea About Ideas
The broad concept of the final piece is the
process of abstract ideas becoming reality—
in short, a “World of Ideas”. This consists of three
stages in the lives of ideas: emerging from a black
hole; evolving in a sea of innovation; and, finally,
becoming concrete things in the real world. These
are represented by the corresponding texts:
Imagina (Imagine); Innova (Innovate);
and Todo es Posible (Anything is Possible).
across the ceiling and the walls, along with other
graphic elements from the mural. This again
supported the notion of ideas moving from
mental abstractions into the real world.
Ultimately, there was no stretching of the letters
to correct perspective from any given viewpoint.
The mural was instead designed to work from the
multiple angles it would be seen from. They also
avoided too much detail so that colour blocks
could be done with rollers, which are easier to
work with on a ceiling.
Additional visual elements were added through
the use of mounted neon letters for the Imagina
part, representing the light-bulb moment
associated with good ideas. Cami and Damiano
also decided to straddle some of the letters
Left & above: developing the design,
from early themes to almost final drawing,
with simulated testing along the way.
Issue 01
31
