BLAG 01 - Magazine - Page 62
or increase the duration. Each extension to
the usage incurs extra costs in proportion to
the original licence. The same logic can be
applied to work for smaller clients, such as a
coffee shop that is opening a second outlet
and using your designs for its branding.
Footnote on Fonts
If you are using copyright fonts for a
project, then the appropriate licences
should be obtained. There are advantages
to your client taking responsibility for this
as the long-term owner of the work.
Where can I find out more?
The AoI published The Illustrator’s Guide
to Law and Business Practice, an excellent
book that provides detailed guidance on
copyright and licensing. It also includes advice
on contracts, fees, and negotiations, and is
packed with useful resources and guidelines.
The #KeepYourCopyright campaign pages
of their website also have a number of free
downloads to assist with understanding
this important aspect of creative work.
Association of Illustrators / @theaoi
The guidance here is solely an introduction,
and you should always seek professional
advice when setting up contracts and licensing
arrangements. Membership organisations such
as the AoI and AIGA are excellent starting points,
and Goodtype has a free online course, Learn
Art Licensing, where you can learn more.
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